Atelier shai

in partnership with
thirty five the studio

With her editorial eye and instinct for storytelling, she captures not just images but the quiet essence of a brand, transforming it into something elevated, intentional, and deeply felt. To work alongside Indy is to witness her artistry in motion; she is a gorgeous soul whose creativity flows with ease and lightness.

We collaborated with Atelier Shai to design social media graphics & reels that echoed the refined simplicity at the heart of her work. Each layout and template was carefully crafted to complement her signature aesthetic, seamlessly weaving design and imagery together to create a cohesive digital presence.

The outcome was more than graphics; it was a continuation of her story. A visual language that carries the same quiet elegance as her photography, bringing cohesion and depth to the way Atelier Shai is experienced online.

Atelier Shai is the vision of Indy, a brand photographer and creative butterfly based in Amsterdam, working with lifestyle, fashion, and wellness brands.

atelier shai

If you love the look of this work and feel your brand could benefit from intentional, thoughtfully designed social media, we’d love to hear from you. 

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“The document is to a high standard and mirrors Second Skin branding: this shows excellent attention to detail... Chloe has an accurate understanding of Second Skin and their values... Chloe has gone above and beyond.”

Kieran Donkin
Founder of Second Skin

“She is brilliant in helping assist the placement of products as well as direction and input on the shoot... Chloe’s attention to detail and creative direction was second to none and I’m very lucky to work with her on both occasions!”


Caitlin Clark
Apricot Official

"The process was so seamless and they understood my vision from the start. The templates provided were so creative and it was so lovely to sit back and allow someone else to use their creative eye on my branding. I want more templates already!"


Holly Harris
Founder of Nulla

in partnership with thirty five the studio


“Omg I looove this post… the newspaper vibe is everything!! And it is crazy to me how you are already getting my tone of voice aaaa angels! You are selling my own service to me with this…!!”


Indy Shai Soemodihardjo
Founder of Atelier Shai

in partnership with thirty five the studio


Let Go of the Overwhelm

Discover design guided by clarity & meaning

We practice considered design and slow marketing, collaborating with inspired brands to create visuals that are refined, personal, and true. We work at a thoughtful pace, shaping cohesive stories across socials, photography, and brand collateral, so every touchpoint feels intentional, aligned and built to last beyond the algorithm.