Atelier shai

in partnership with
thirty five the studio

With her editorial eye and instinct for storytelling, she captures not just images but the quiet essence of a brand, transforming it into something elevated, intentional, and deeply felt. To work alongside Indy is to witness her artistry in motion; she is a gorgeous soul whose creativity flows with ease and lightness.

We collaborated with Atelier Shai to design social media graphics & reels that echoed the refined simplicity at the heart of her work. Each layout and template was carefully crafted to complement her signature aesthetic, seamlessly weaving design and imagery together to create a cohesive digital presence.

The outcome was more than graphics; it was a continuation of her story. A visual language that carries the same quiet elegance as her photography, bringing cohesion and depth to the way Atelier Shai is experienced online.

Atelier Shai is the vision of Indy, a brand photographer and creative butterfly based in Amsterdam, working with lifestyle, fashion, and wellness brands.

atelier shai

If you love the look of this work and feel your brand could benefit from intentional, thoughtfully designed social media, we’d love to hear from you. 

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"Thank you so much, Chloe you're incredible, the way you brought this to life means more than you know. I cannot tell you how many messages from new folks wanting to attend. Well done, we make an amazing team.”

Melinda Palomino
Founder of Lasenda

“The content is soooooooooo insane. I’m literally so obsessed with it all Chloe!! Exactly what I needed thank you sooo much.“

Rosie Dumble
Founder of Rentals by Rosie

in partnership with quay studio


"Ladies - bloody hell - I’m in love with myself here!!! I don’t know how you do it but my oh my I’m so grateful you do,  I love them all and all of the clips and reels. I feel truly blessed."

Emma Vincent
Self, Soul & Strategy Coach

in partnership with thirty five the studio


“Omg I looove this post… the newspaper vibe is everything!! And it is crazy to me how you are already getting my tone of voice aaaa angels! You are selling my own service to me with this…!!”

Indy Shai Soemodihardjo
Founder of Atelier Shai

in partnership with thirty five the studio


"Thank you so much, my socials are exactly what I envisioned, and I truly appreciate all of the work you’ve put into them. It’s been a huge part of building Mental Media, and I’m really grateful for that”

Mackenzie Ryan
Founder of Mental Media

in partnership with thirty five the studio


"The process was so seamless and they understood my vision from the start. The templates provided were so creative and it was so lovely to sit back and allow someone else to use their creative eye on my branding. I want more templates already!"

Holly Harris
Founder of Nulla

“The document is to a high standard and mirrors Second Skin branding: this shows excellent attention to detail... Chloe has an accurate understanding of Second Skin and their values... Chloe has gone above and beyond.”

Kieran Donkin
Founder of Second Skin

“She is brilliant in helping assist the placement of products as well as direction and input on the shoot... Chloe’s attention to detail and creative direction was second to none and I’m very lucky to work with her on both occasions!”

Caitlin Clark
Apricot Official

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We practice considered design and slow marketing, collaborating with inspired brands to create visuals that are refined, personal, and true. We work at a thoughtful pace, shaping cohesive stories across socials, content creation, and brand collateral, so every touchpoint feels intentional, aligned and built to last beyond the algorithm.

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